AikidoActivismmorphsgrowthintofruition

The solution is to empower change strategically through leveraging the inertial energy of the growth tradition itself, using the metaphor of Aikido – the martial art of peace – to redirect collaborative “growth-seeking” energies into new and healthier orbits. The objective is to reunite profitmaking with stewardship – including the rationalization of information asymmetry. We call this Aikido Activism.

In personal relationships we hold one another accountable for personal actions. And we understand the importance of character that guides an individual even when not under scrutiny. The most auspicious path to advance the character of corporations, society and their traditions towards fruition (balanced consumption) is to unite inspired intellectual property innovation (whether film or high technology) with inspired social innovation (Aikido Activism).

Aikido enterprises – enterprises employing the strategy of Aikido Activism – are a special case of social enterprise. Social enterprise is most usually defined as any hybrid-goal institution that combines financial and social objectives. But virtually any business can lay claim to having these two objectives – the mere fact that people are buying a product or service proving social relevance.

The Aikido enterprise works to overcome the potentially cataclysmic risk of a culture of information asymmetry – a key, inspired distinction.